A Strong Network


The bundled expertise for successful Procurement in Asia

Partner on the Ground

With offices in East and Southeast Asia we directly and effectively control all steps of the procurement process.

Neon Orient Inc. (est. 2000) – Financial head office in Hong Kong.

HBM Enterprises (H.K.) Ltd. (est. 1997) – Supporting office of Neon Orient Inc.
for local administration work and Chinese trade related issues.

HBM Enterprise Co., Ltd. (est. 1988) – Operational and administrative hub in Bangkok, Thailand.

Neon Orient (Shanghai) Co., Ltd. (est. 2007) – Sourcing, quality control and logistics center in Shanghai, P.R.C.

• Neon Orient Oceania (est. 2018) Co., Ltd.  –  Sales office located in Sydney, Australia for the Oceanian region. 

 Jakarta Office (est. 2005) – Sourcing, quality control & order follow up for Made-in-Indonesia products.

Multicultural Staff


Communication is the core of our business. Our multilingual staff will communicate with you in your native language whenever possible.

Languages spoken include German, English, Spanish, Mandarin Chinese, Cantonese and Thai, making our multicultural staff your bridge between East and West.


German Management


We offer expert advice from day one. Our seamless services, supported by professional order processing, deliver genuine products tailored to your individual requirements.

Our German management team is committed to the best possible service standards. Great products and low prices are meaningless if we don't provide the highest level of customer service.


Sven Carstensen

As Managing Director, the 30-year veteran in the Far East Trade oversees the marketing and sales activities of all Neon Orient offices. Sven has worked in China, Japan, Singapore, Hong Kong and Thailand


Ralf Zielinski

With more than 30 years of experience in the Asian market, the Managing Director ensures hassle-free order processing and oversees all quality control affairs. He is known for his hands-on approach.


Max Auer

The Managing Director of Neon Orient's China operations has been living and working in Greater China for more than 25 years. His profound understanding of Chinese business and culture make him an effective communicator and crisis manager.

Australian Management

With the shift towards globalization in mind, Neon Orient has expanded to offer services within the Oceanian regions. The setup of Neon Oceania was established to reinforce additional roots within the global markets, to offer full support and services to our soon to be customers within the oceanian regions.

All business activities within the Oceanian region is overseen by our proficient Australian management team who ensures that all business activities are carried out under a professional and seamless modus.


Stephen Gates

Stephen has over 20 years of experience in the Australian/New Zealand Stationery/Paper market. He has led many sales/marketing teams starting as a sales manger to eventually becoming Global Sales Director for an International Paper Company. Stephen is focused on channel management, developing key relationships within channel partners thus ensuring both organizations objectives are aligned, developed branded and private label strategies key channel partners. His experience in both Australian/New Zealand and global channel partners will support the positioning of Neon -Oreint Oceania.


Mark Griffiths

Mark has over 20 years experience in the Australian Stationery market. He has lead the design, development and sourcing of branded and private label products for the commercial, home and education markets. Most of these ranges are still available today and include many market leading developments and innovation. His experience in both Australian consumers and Chinese manufacturing can support your product requirements.

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